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Esure car insurance

Not sure if esure car insurance is for you? Then have a little look at our guide! Cancellation fees, customer reviews and Michael Winner all feature...

Key points

  • Esure markets itself as car insurance for safe drivers
  • The reviews for its car insurance are generally positive
  • Does not offer third party only insurance (TPO)

"Calm down dear!" 

Three words that built an empire. 

It made Michael Winner more famous than his films ever did. David Cameron got into some bother using it while he was prime minister in 2011. And it helped make esure one of the fastest-growing car insurance companies of all time. 

What is esure?   

Sir Peter Wood launched esure in 2000.  

He had revolutionised the insurance game once before in 1985 by introducing the first phone-only insurer. And he was at it again with esure. This time though it was with the internet.  

The aim was to drive down premiums by direct selling car insurance to low-risk drivers. Unlike Michael Winner... wait, it's a commercial. Right? 

Did you know...?

This ad's also available as a remix: 
Esure, esure e-e-e-e-esure!

esure car insurance  

You can approach esure for a quote. But bear in mind that it only takes on what it deems as safe drivers. What exactly makes for a safe driver isn't qualified on the website. 

So save yourself a bit of time - and some dosh - and use a price comparison website. We hear GoCompare is pretty good.