“Imagine no possessions, I wonder if you can,” honked sanctimonious tax-exile John Lennon in his 1971 hit ‘Imagine’. “No need for greed or hunger - a brotherhood of man.”
Wishing for an end to world hunger is certainly a noble ideal. After all, the amount of food which is thrown away by retailers rather than given away to the needy is another great blotch on the patchy-at-best character of humanity.
But how to do it? That’s the question which has plagued great minds such as Bono out of U2, that bloke who married Paula Yates and Ultravox’s Midge Ure since time immemorial.
Food production is intensely demanding of space, labour and money. But a young American entrepreneur reckons he’s stumbled upon the answer with an appetising-sounding ‘default meal product’ called Soylent.
Its inventor, 24-year-old Atlanta software engineer Rob Rhinehart (himself an avid consumer of the milky white solution), claims it is the answer to world hunger.
He decided to synthesize the product - which is partially derived from olive oil and fish - as he didn’t have enough time or money to eat properly. He claims that it contains all the ingredients of a balanced diet, including vitamins, minerals, amino acids, carbohydrates and fat.
Tantalisingly, a diet of Soylent could mean big savings on both food AND loo roll. Rhinehart reckons that since he’s switched to the product he’s stopped having to go to the toilet for a ‘number two', which sounds like a sure-fire route to organ failure, if you ask us.
You might be forgiven for thinking that it’s all a bit sinister – after all, the product takes its name from the film Soylent Green, in which an overpopulated earth is forced to survive on wafers made of human remains. Eek!
Add to the mix Rhinehart’s admission that he’s started experimenting by adding mind-enhancing drugs known as ‘nootropics’ to Soylent, and we’re pretty much sailing straight into supervillain territory.
But here’s the million dollar question – what does it taste like? The Soylent website doesn’t divulge much about its flavour, save for a testimonial from an ‘early adopter’ who states that “the taste is awesome”.
Given that the blurb says the recipe can be tailored for specific diets, the Money Shot is looking forward to Soylent coming to the UK in delicious tikka masala, fish‘n’chip, lamb doner and builder’s breakfast flavours – all of which will inevitably be both delicious and nutritious.
SHORT CHANGE – MONEY NEWS IN BRIEF
The PM has appointed a former British Gas lobbyist as his personal energy adviser.
On the subject of energy, SSE has warned that its prices will go up, despite making pre-tax profits of £1.4bn.
Still on the subject of energy, research from this very parish suggests that about half of UK residents are in credit with their energy supplier, and would do well to claim it back.
‘Furious’ petrol station owners are set to hand a dossier concerning price-fixing to the EU.
The Co-operative Bank has stopped lending to new business customers in a move to “quell growing concerns over its capital position”.
ON COVERED MAG THIS WEEK
With Auto Trader magazine set to go entirely online next month, Dan Bevis took a nostalgic look at the printed version, revealing an unhealthy obsession with the Opel Manta in the process.
Cars! Culture! Houses! Clothes! Dave Jenkins reckons that future generations may end up not owning much at all.
Chris Pollitt emerged oily-faced from under a Rover 75 with a selection of automotive jobs you really should be able to do yourself.
Ahead of Saturday’s all-German Champions League showdown, finalists Borussia Dortmund have produced this amusing postcard apologising to the city of London for their presence.
Cue a thousand “who said the Germans don’t have a sense of humour!?!?!?!?!?” jokes. Oh, and there’s another one. Gott in Himmel!
Join us NEXT WEEK for another THRILLING instalment of THE MONEY SHOT.