It’s not been a vintage year for big-lunged comparison tenor Gio Compario.
He kicked off 2013 mired in a deep existential crisis. He then proceeded to lurch from one botched advertising concept to another, leaving the Gocompare.com marketing department unimpressed with his ‘innovative’ new ways of selling the virtues of price comparison to the masses.
Now, he’s being taken to task. Or is he? Could 2014 be the year where everything starts coming up Gio?
Stay tuned to your telly boxes over the next few weeks to find out what happens next...