Big six trounced (again) in Which? satisfaction survey

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"Smaller, lesser-known energy suppliers are really starting to offer consumers a viable alternative outside of the big six," Jeremy Cryer, Gocompare.com
  • | by Kristian Dando

Smaller energy companies continue to consistently outperform their ‘big six’ rivals when it comes to pleasing their customers, according to the results of the 2014 Which? energy satisfaction survey.

Good Energy and Ecotricity came joint top of the consumer group’s energy satisfaction table with an 82% rating.

Meanwhile, the bottom of the table is comprised entirely of the big six. Npower received the wooden spoon with a paltry 31% satisfaction rating.

The Which? survey gathered information from 8,500 households, quizzing customers on value for money, clarity of bills, customer service, assistance with saving energy, how complaints are dealt with and whether or not they’d recommend them to a friend.

Despite widespread dissatisfaction with the big six, customers are still wary of switching to a smaller supplier. Research from Gocompare.com published earlier this month found that customers are still put off switching to a smaller supplier for various reasons, including fears that they might be cut off if a firm goes out of business and the prospect of getting ever-worse customer service.

Jeremy Cryer, energy expert at Gocompare.com, said: "The Which? energy satisfaction survey re-confirms the fact that the smaller, lesser-known energy suppliers are really starting to offer consumers a viable alternative outside of the big six. The fact that they do not have the massive marketing budgets should not stop consumers investigating the products and services they offer.

"Remember, it is in the supplier's best interest to offer something to ensure they differentiate themselves and gain your business. These offers may suit your needs, so surely this justifies spending a little time investigating them further?"