‘Freemium’ games like Candy Crush cause industrial-levels of swearing and wreak havoc on personal relationships around the world. And new research from Gocompare.com has revealed the extent of the obsession with these concentration-jeopardising games – and what we’re spending on them.
Indeed, the study found that 16% of people surveyed spend that they play them ‘often’ while 11% said they were ‘addicted’. It’s no wonder that clinics to help people hooked on these sort of games have started to spring up.
Just under half of the people who play so-called ‘freemium’ games had made an in-game purchase, spending £17.50 on average. But some confessed to paying out much more than this, with 3% of 18 to 24 year olds admitting to spending over £100 on in-game purchases such as buying extra lives or to unlock additional levels. Statistically, the 18 to 24 age group have spent the most, at £35.40 on average.
Oh, and you might want to think twice before handing your iPad over to your little darlings, too. Gocompare.com found that 6% of parents surveyed had found that their kids had made a purchase on their games without them knowing.
Claire Peate, customer insight manager at Gocompare.com, opined: “Games like these can be a good a way to relax or pass the time while travelling, but in many cases they are designed to encourage a ‘just one more go’ mentality, with one in ten adults claiming they are addicted to them. This can be particularly dangerous when in-game purchases come into the equation.
“Though in-app buys are usually relatively inexpensive, the costs can quickly add up, especially if you play frequently. For instance, a £2.99 purchase once a week might not seem like much, but over the course of a year, this adds up to £155.48, which is a lot of money to spend on a ‘free’ game. Most devices save your payment details to enable you to make purchases on them quickly. However, this can make it easy to lose track of what you’re spending as it’s as easy and instant as pressing a button, so it’s particularly important to try and keep track of what you’re spending.”
Short change – money news in brief
The energy market is in for a massive shake-up. Maybe. Ofgem has ‘recommended’ that the entire industry gets investigated by the Competitions and Markets Commission.
Speaking of energy, SSE has frozen its prices for two years.
Regulators are to ‘probe’ 30m financial policies. Ooo-er.
The change to housing benefits – commonly known as ‘the bedroom tax’ – hasn’t worked out quite as the government expected. Only 6% of people targeted have upped sticks since it came in.
On Covered mag this week.
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Anyway, there's the video. Nyde! (That’s Danish for enjoy, linguistics fans)
JOIN US next week for another THRILLING installment of THE MONEY SHOT.