The Money Shot: prime beef

Raw beef on chopping board
We love the smell of a fresh beef in the morning
"It would seem that Coren hadn't heard the old adage 'there's no such thing as a free lunch'"
  • | by Abbie Laughton-Coles

It's been quite the emotional roller coaster for e-shopping goliath Amazon this week. Not only did the company launch its revolutionary one-hour delivery service across the whole of Manhattan, it also found time to start some major beef with a British restaurant critic. Double win.

So enraged was verbose foodie Giles Coren about the fact that he hadn't noticed the £79 coming out of his account annually for an Amazon Prime subscription that he took to Twitter to vent his frustration, launching an expletive-ridden tirade of abuse toward the e-tailer.

The hot-headed columnist didn't pull any punches, even comparing the sales tactic to "cynical corporate rape". But for someone who's paid to have an extreme opinion and has kicked off at sub-editors for the removal of an 'a' from his work, we expect nothing less.

It would seem that Coren hadn't heard the old adage 'there's no such thing as a free lunch' and, after using the free trial of Prime, he was unaware that he was being charged for the service. So were a number of his cheesed-off followers.

Amazon replied to the hoo-hah, stating: "Customers who sign up to a free trial of Prime receive an email informing them of the duration of the free trial and how to avoid continuing to pay Prime membership. Customers who become full Prime members can cancel their membership at any time and we will refund the full membership if the customer has not made any eligible purchases or used any Prime benefits."

Here at the Money Shot, we reckon that when you enter into a free trial you should check the terms and conditions and make sure that you're not opting into anything you don't actually need. If you are, cancel the subscription before the trial ends. And remember: if it looks too good to be true, it probably is.

Have you fallen foul of the Amazon Prime subscription? Or are you currently involved in any financial beefs? Tell us about them on Twitter or Facebook.

News in brief

The number of new houses being built in England during 2014 rose by 10% on the previous year to a whopping 137,000. How about that?

The Family and Childcare Trust reported that it's cheaper for one parent to stay at home than to pay for childcare, with part-time nursery costs at an average of £6,000 a year.

Members of a 'biohacking' group in Sweden called BioNyfiken have implanted microchips under their skin which let them open electronic locks on their doors and do their shopping in Stockholm.

On Covered mag this week

If you love a good adventure, we have some holiday inspiration for you.

Rev up with five new motorbikes to look forward to this year.

Cars with 15 plates will soon start appearing on our roads – here's how to save money if you're thinking of buying one.

Join us next week for another riveting edition of the Money Shot. Until then why not send us your letters?