The Money Shot: the price of pink

Image of a magnificent pink rose
Pink to make the girls wink... and then charge them for it
"Tesco were found to be charging twice as much for disposable razors for women because they were – yes you guessed it – pink!"
  • | by Abbie Laughton-Coles

The gender pay gap is, alas, still very much alive and kicking in 2016. And to add insult to injury, females of the UK are being royally fleeced on the high street too.

Research by the Times has revealed women are being charged up to double the amount as men for near-identical products.

Now understandably this would irk even the most even-tempered individual. Being paid less and charged more than men for everyday items is just backwards.

However, it gets worse.

In a number of cases it was simply the unelected colour of womankind (pink, of course) which provided the reason for the price difference.

Tesco was found to be charging twice as much for disposable razors for women because they were – yes, you guessed it – pink!

Even parents can be forced to pay extra for having a daughter, with Argos charging £5 more for a girl's scooter because of its rosy hue.

But stationary manufacturer Bic really took the biscuit, using the pink excuse on their 'For Her' range of ballpoint pens. 

Apparently, the company continues to believe that women everywhere are struggling to hold man-sized pens with their tiny, dainty hands, so are charging £2.99 for the slim-line versions, which are pink (naturally).

Since you ask, standard black versions retail for £1.98.

Lest we forget Bic produced a facepalm-tastic advert in 2012 for the range in South Africa, which featured the slogan "Look like a girl. Act like a lady. Think like a man. Work like a boss."

So what should be done about this 'sexist surcharge'?

Well, as it will inevitably take an age before any real change is seen on the high street, vote with your wallet and opt for a gender neutral colour product. Pink is so last season anyway.

Would you pay extra for a product just because it's pink? Let us know on Facebook or Twitter

News in brief

The number of people switching current accounts fell by 11% in 2015 from the previous year, according to banking transfer giant Bacs (of course, they may be more willing to switch if they found an account which was more suitable…).

We may be able to travel via Hyperloop by 2018. Hyperloops transport pods of people at a face-melting speed of 750mph and the first one is likely to be built between San Francisco and Los Angeles. Want to learn more? Have a look at our mind-expanding infographic on the very subject.

It turns out that some dinosaurs evolved frills so they could get their thrills. Prehistoric beasts sporting horns, frills, helmets or crests, also known as sexy dinosaurs, are thought to have used their facial adornments to attract a mate. Watch out for our next Animal House column, an aquarium special, in which we meet the sexy shrimp!

On Covered mag this week

When it comes to your energy, does it pay to get smart?

Flagging in your new year's workout routine? Here's how to stay motivated.

Amorous ads abound as we look at six of the most steamy car marketing exercises in history.

Romantic getaways on the cheap – it can be done!

Money Shot letters

Dear Covered staff,

Reading last week's Money Shot about what your writers would do if they won the lottery made me ponder my own feelings on the subject.

I think if I was lucky enough to win the big bucks (and I have my lucky ticket already, so fingers crossed), I would go totally wild and drip feed it into a regular savings account with a favourable interest rate.

Warm regards,

Malcolm Millworth, Scunthorpe

Join us next week for another whistle-wetting edition of the Money Shot. Until then send us your letters