The Money Shot: The Freddo effect

Image of a Freddo
Getting ripped off makes us hopping mad!
"The biccies have been on quite the diet too, previously weighing in at a bulging 332g and now just scraping a paltry 300g. For shame!"
  • | by Abbie Laughton-Coles

If there's one thing that gets the hackles of the British public up like no other, it's not getting what we paid for.

And according to Which? it may be time to gird our loins once more, because it appears we're getting stiffed in the supermarket.

Researchers from the consumer saviour found that, indeed, a number of our everyday items are shrinking before our very eyes.

Surely the prices have reduced in line with our now-diminutive household favourites though? After all these companies only have our best interests at heart.

Well think again. In some supermarkets the prices have stayed exactly the same and only the size has changed – and not for the better.

So if you picked up a packet of McVitie's dark chocolate digestive biscuits and suddenly worried that your hand had undergone a dramatic growth spurt overnight, we're here to put your mind at ease. It's actually the delicious treat that has shrunk, so you can stop worrying about your giant hands.

The biccies have been on quite the diet too, previously weighing in at a bulging 332g and now just scraping a paltry 300g. For shame!

Of course this is not the first time we've become upset at overpaying.

Cast your mind back to the halcyon days of April 2015 when the indicator of inflation, a Freddo bar, was found to cost 65p as opposed to the 10p treats we all know and loved.

The real stinker being that it was still exactly the same size, it was just more than six times the original price... it's still too soon to talk about it.

It's not just those cheeky sweet indulgences that you need to look out for either.

The Which? crew uncovered that Andrex customers may be caught short, with its standard rolls being cut from 240 to 221 sheets.

Scurvy sufferers will have to become savvy shoppers too because Tropicana has reduced its Pure Premium orange and raspberry juice from one litre to 850ml.

Others on the Which? hitlist included Sensodyne Total Care Extra toothpaste and Dettol's Pure bathroom wipes, which were being sold at certain supermarkets at the original price but in a smaller size.

So when you head on your next weekly shop, make sure you take a look at exactly what you're putting in your basket and perhaps in emergencies whip out the weighing scales.

Spotted any shrinking products you want to share? Let us know on Twitter or Facebook

Main image by Alpha via Flicker

News in brief

Mcdonald's is set to install Samsung Galaxy tablets throughout the majority of its UK restaurants. Talking to your friends is so 2015.

Researchers believe that the dinosaurs were already dwindling a whopping 50 million years before the infamous asteroid hit.

Mortgage lending rose to £25.7bn last month according to the Council of Mortgage Lenders. It's thought this is due to landlords trying to beat the stamp duty rise.

Pour one out for the Xbox 360 which Microsoft has stopped manufacturing 10 years after its launch. We hardly knew ye.

On Covered mag this week

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Boost your holiday with the right travel credit card.

We're busting life insurance myths like it ain't no thang.

Money Shot letters

Dear Money Shot staff,

I would like to commend you on your latest edition on the hot topic of vinyl records.

As a keen disc jockey I was as pleased as punch to read that they were back in fashion, although I'm not happy with people sticking them on their walls. But that's beside the point.

I was wondering if you had any other record related articles that may tickle my fancy?

Yours in anticipation,

Norman Merryweather, Clackton-on-Sea

Hello Norman,

Why yes we do. Perhaps you'd like to wet your whistle by cashing in on the vinyl revival.


The Covered mag crew

Join us next week for another shimmy-shaking edition of the Money Shot. Until then, send us your letters