Pop the champers for the new GoCompare website and advert

Image of Gio Compario in the sky
Is it a bird, is it a plane? No, it's Gio Compario, bellowing the GoCompare song
"I couldn’t think of a better way to do it than through this incredibly proud and confident advert” Wynne Evans
  • | by Kristian Dando

Spotted anything new today?

Visit GoCompare and you’ll have noticed a brand-new new look and feel. There’s a shimmer, a gleam - and what’s that? A whiff of pot pourri? How refreshing!

Yes, we’re looking good, feeling fresh and ready to help you sniff out the £2bn of savings just waiting to be found out there.

Elsewhere, we’ve debuted a hot new ad on the telly, with comparison tenor par excellence Gio Compario taking to the skies to urge you to use our independent, free and fair service.

This ad also marks a milestone – it’s the 50th to feature big-lunged opera singer and media personality Wynne Evans in the role of our loveable corporate mascot.

Wynne gushed: “It’s always fun working on a new GoCompare advert and this might be the biggest and boldest outing for Gio Compario yet.

“This latest campaign is particularly special for me as it marks my 50th appearance for GoCompare and I couldn’t think of a better way to do it than through this incredibly proud and confident advert.”

Richard Harris, chief marketing officer at GoCompare added: “This is a really exciting time for GoCompare with the brand undergoing some big changes to better represent the spirit and aspirations of the company.

“'We're unveiling a new visual identity, tone of voice and logo alongside a new advertising campaign that talks to our customers in a distinctly GoCompare way. The new branding will permeate the entire business, from how we communicate to our customers through email and social media, to the look and feel of our Newport office.”

So what are you waiting for? Check out the potential savings on everything from car and home insurance to energy, credit cards and mortgages.

Onwards and upwards!

Let us know how much you love our new advert on Twitter and Facebook