GoCompare does Snowdogs: Tails in Wales

Image of Gio & Baffi
Two of a kind...
"Don't forget to tag @GoCompare if you find Baffi!"
  • | by Alice Morgan

This autumn, GoCompare is delighted to be taking part in Snowdogs: Tails in Wales - a public art trail around Cardiff and the Vale.

The Snowdog trail aims to bring together businesses, artists, schools and community projects across Wales and will run for ten weeks from 16 September to 26 November, 2017.

Giant snowdogs and packs of snowpups will be popping up around the city near iconic landmarks like the National Museum of Wales and Cardiff Castle.

The snowdog theme is inspired by the book and film, The Snowman and the Snowdog - a sequel to Raymond Briggs' The Snowman - and proceeds from the project will be going towards the Welsh children's hospice charity, Ty Hafan.

Meet Baffi

Image of Baffi the snowdog

Among the 43 uniquely decorated snowdogs - provided by event producers Wild in Art - will be a pooch that resembles a certain opera singer.

His name is Baffi - which is Italian for moustache - and he'll be placed outside the Wales Millenium Centre in Cardiff Bay.

He was released to the public on 16 September with his lookalike, Gio Compario, by his side.

Judith Berrill, the talented artist who designed the GoCompare snowdog says, "The inspiration behind Baffi was a tribute to singing and in particular the reputation of Wales as the land of song and the home of international music events."

Baffi has three tunes written across his coat including the GoCompare song and 'How Much Is That Doggy in the Window?'

Image of Gio & Baffi

"Believe it or not, I hadn't made the link with Gio Compario - at least not consciously!  And I didn't know who the sponsors were when the designs were submitted so that didn't play a part. But I can see now that it was meant to be!

"I wore out several brushes and spent about 100 hours painting. There's a lot of lying on your back and being scrunched into very odd positions to paint under the tummy and to get around his feet.

"The moustache was the last thing I painted - and once that was on - Baffi was ready to start singing." Metaphorically, of course.

GoCompare has also sponsored a snow pup for Malpas Park Primary School called Goldie who will be stationed at the Red Dragon Centre in Cardiff Bay. 

Ty Hafan

The Snowdogs trail will help Ty Hafan to support children with life threatening illnesses throughout Wales.

Proceeds from the project will enable the charity to assist patients and their families at home, in hospital, at school and in the hospice itself.

The story within The Snowman and the Snowdog particularly resonates with Ty Hafan as it covers topics of loss and bereavement.

Image of Gio Compario with Ty Hafan families

Project manager Helen Gibbons from Ty Hafan says, "As well as raising money for children with life-limiting conditions, taking part in the trail will encourage friends and families to spend time together, exploring their favourite places around Cardiff and the Vale and rediscovering some of the area's hidden gems.

"At the hospice, one of our main goals is to enable families to make precious memories that last a lifetime - and that's what we believe the Snowdogs: Tails in Wales trail will mean for families across South Wales, creating a shared experience for the whole community."

When the trail closes, all of the large snowdogs will be auctioned off for the charity on Tuesday 12th December at the Marriott Hotel, Cardiff.

Get involved

You can download the Snowdogs: Tails in Wales app from the App Store or on Google Play to get stuck in - collect snowdogs, view your progress and unlock rewards!

Use the hashtag #SnowdogsWales when you're uploading photos and don't forget to tag @GoCompare if you find Baffi.

Good luck!