- Mouse over the map to explore local favourites, or pick a bake from the list to delve into its regional stats.Hold and drag your finger over the map to explore local favourites, or tap ‘Choose a bake’ to delve into cakes’ regional stats.
- Bakewell Tart Named after the Derbyshire town in which it originated, this cherry-topped confection had a massive 46.2% of cake tags in that area.
- Battenberg The distinctive checkerboard pattern of this traditional favourite is enjoyed all over the UK, but the share of tagged photos was highest in Derbyshire with 4.1%.
- Carrot Cake This delicious creation might have European origins, but it’s long been enjoyed as a classic across the UK. The capital of carrot cake is Bristol, where its share of tagged photos was 11.2%.
- Chelsea Buns Cambridgeshire is crazy for Chelsea buns, with an overwhelming 37.8% of Instagram cake tags devoted to the ‘best of all buns’.
- Crumble The dessert of choice for many, crumble has been tagged all over our map. The highest concentration was in Buckinghamshire, with this custard companion taking 8.3% of all cake tags.
- Eton Mess Traditionally served at an annual Eton College cricket match, Eton mess is still most popular in Berkshire, knocking every other dessert out of the park with 24.3% of the region’s cake tags.
- Lemon Drizzle It’s the Isle of Wight that’s most in love with lemon drizzle, where this citrus-soaked sponge grabbed 22.2% of the cake tags. South Yorkshire came in a close second with 19.3%.
- Scones Although revered in the Southwest, North Yorkshire is where scones are most tagged. The region had 41.6% of dessert photos devoted to these versatile cakes, compared to Cornwall’s 37.8%
- Shortbread Unsurprisingly, this sweet biscuit is a hit in Scotland. However, it’s even more popular in Northern Ireland, where shortbread scooped up the top spot with 23.4% of the cake tags.
- Sticky Toffee Pudding Rumoured to have been invented in the Lake District, sticky toffee pudding is indeed the stickiest in Cumbria, where it accounted for 31.2% of the region’s cake tags.
- Trifle From the old French ‘trufle’ meaning ‘whimsical’, the trifle won the hearts (and stomachs) of many a Brit, but was most popular in East Yorkshire, where it had a 10.8% slice of the cake tags.
- Victoria Sponge This quintessentially English teatime confection was Queen Victoria’s favourite cake. The two-tiered treat is still a hit across the UK, but most loved in Lincolnshire with 32.5% of the cage tags.
- Welsh Cakes A dessert staple in Wales since the 19th century, Welsh cakes won 39.5% of the country’s cake tags. However, these delicious bakes don’t travel well, barely registering on Instagram elsewhere.