Just as no two people are the same and everyone has different requirements from their insurance, no two insurance companies are the same. Each one has different plans as to how they are going to make money and become successful, and these plans will determine who makes them money.

For instance, the over 50 market is reasonably safe in terms of clams and accidents. Statistically over 50s are more likely to live in safer neighbourhoods with less chance of damage happening to their cars or houses; they're more likely to take care of their property - be it their house, bike or car - and therefore the company won't have to pay out too much in claims. Also, the longer a customer is with a specific company, the more likely they will stay with them - it becomes a tradition and part of their comfort zone - so the premiums they pay will be more and more certain with each passing year.

However, the premiums will also be low as they are becoming less and less risky, so as a business the company will have to start finding higher risk customers to charge higher rates to ensure they make money.

On the other hand, a company which specialises in higher risk, younger customers may have to contend with many more claims - due to drivers being less experienced. Therefore, the company may have to pay out more money in the long run, so they will charge a higher premium to cover this.

However, with higher premiums, come a higher chance of those customers leaving to go to competitors for cheaper rates... but then there will be people moving the other way - away from their insurance companies to another to escape their higher rates.

So, in the greater scheme of things the rates will always change as insurance companies try to get more customers on board at the start of their loyalty to a brand whilst they lose customers at the other end due to higher rates. A vicious circle which will always keep turning.

It's not all bad though. Because of this process the quote comparison engine was born. Without this process the customer would be more likely to stay with one company and not have the opportunity to regularly review whether their insurance is right for their current situation.

With Gocompare.com, you can ask for as many quotes as you like, as often as you like to make sure that the insurance you have is right for you and your lifestyle at this specific time. If you feel you've got the best cover available, then that's fine - and with the ability to just resubmit your details without having to re-enter them at all whenever you feel the urge (obviously, you'll have to update anything that has changed such as claims, convictions, etc), Gocompare.com allows you to check this as often as you like. On the other hand, if you find there's something missing from your cover we like to think that we've got as wide a choice of insurance as you'd need.