Set up in the early 1980s, Auto Direct were among the first to offer high quality, low cost insurance products over the telephone. This hasn't changed, but has expanded, and evolved to arranging insurance online via the Internet. Over the past twenty years, Auto Direct has remained committed to its aim of finding customers the cheapest car insurance. This single minded goal has led to Auto Direct becoming the first choice for many motorists keen to secure value for money from an increasingly bewildering array of insurance providers.

Through changing times and rapidly improving technology, Auto Direct's core values remain steadfast: by drawing on a wide selection of well known insurance companies, the customer's exact needs are matched up with an appropriate policy, at a price which represents excellent value. With the aim of finding a policy to suit everyone, Auto Direct is continually seeking out and developing new improved insurance products, and investing in the technology and customer care developments which are necessary to ensure the customers' needs remain at the top of its agenda.