Direct Choice has been trading for over 30 years, helping over five million applicants along the way. Direct Choice is completely independent and therefore completely impartial in helping you select the insurance policy that is right for you, both in terms of cover and cost be it van, motorcycle or car insurance.

From day one Direct Choice has invested heavily in technology and staff training in order to provide its customers with the very best service possible. Direct Choice use a sophisticated computer system to manage insurance quotations and related administration, which is supported by an automated voice recording system which replaces the need for excessive paperwork.

Direct Choice specialise in offering clients excellent rates for insurance if you do not fall into the category of 'average driver'. So, if you have convictions, claims or have recently opted out of a company car scheme or you have trouble insuring a high value vehicle then they may well be the right insurance company for you.