Inertia is one of the main reasons customers overpay on insurance.
They stick with the same provider year after year without shopping around, allowing insurance companies to make easy profits by hiking the renewal premium, in some cases to extortionate levels.
Comparing your options can lead to huge savings on insurance, but it's not all about the bottom line - you may also find that you get a better, more appropriate policy.
Gocompare.com built its name and reputation on its ground-breaking insurance comparison service, and this remains at the heart of everything we do.
We were the first comparison site to focus on showing you the features of insurance policies as well as the price, and as we've developed our services the aim continues to be to find you the right product at the right price.
To help make your choices simple, straightforward and educated, we've introduced features such as Defaqto product ratings - star-graded reviews of policies from an independent financial research company which is recognised and respected throughout the insurance world.
Remember that we don't charge our customers for using our service and we're unbiased - we don't accept advertising or sponsored listings.
You can also rest assured that Gocompare.com won't sell your data and won't add fees or commissions to the prices you compare.
We're the only price comparison site that has British Insurance Brokers' Association (BIBA) membership, a fact that helps us keep up with the latest in best practice, and we're authorised and regulated by the Financial Conduct Authority.
While we're probably best known for car and vehicle cover, we're proud to offer you a comparison service for a vast range of insurance products, including areas as diverse as property, life, health, income, pets, business and travel.
Whatever your insurance needs, we hope you give us a try. We're continually working to improve services across all products with the aim of making your consumer needs that little bit easier.
That could be within our quote journey, through our customer service, in our ever-expanding range of product guides, articles and videos, or by using interactive tools such as calculators and quizzes.
We hope this keeps you coming back year after year, as auto-renewal of policies is one of the easiest traps to fall into with insurance.
Even if a provider offers you the best deal you can find in the first year, that may have been as part of a scheme to attract new customers.
Remember that there may be better options available the following year, and in subsequent years... some insurers may even offer highly attractive deals for two or three years in the hope that they'll secure a customer for life by breaking the consumer's habit of shopping around.