Gocompare.com Q&As

What does Gocompare.com do?

We are an online insurance product comparison website. Through a series of easy to complete questions, we provide customers with relevant quotes from our panel of insurers. Each quote is rated on how closely it matches the customer's requirements using our unique star rating system.

Which products do you currently have in your portfolio?

Car insurance, home insurance, motorbike insurance, van insurance and breakdown cover.

Are your prices the same as if you went directly to the insurer?

Yes.

How does Gocompare.com make money?

Each insurer pays us a fixed introductory fee per sale. This ensures that our insurer partners are providing the best products and quotes for the customers. They value the customers, they know from the questions we ask that their products are suited to the needs of the customers, and they can deal directly with them knowing that the customer has chosen a product and price which is right for them.

What makes Gocompare.com different from the other aggregator websites?

Knowledge of the insurance industry - the Gocompare.com team has extensive knowledge of the insurance industry, and as such, we have created an engine which meets the needs of both the customer and the insurer. We realise that the cheapest quote isn't the same as the best value quote - our focus is on offering the customer the best value, which means providing them with quotes for policies that match their requirements and give them all that they need from their insurance policy.

Unique star rating system - Our unique star rating system clearly shows the customer which products most closely match their requirements.

Quick and easy to use - our question sets have been carefully designed to gather all of the relevant details needed by our insurer partners to provide the best possible quotes. This means that when a customer is taken through to an insurer's site, they don’t have to duplicate any information, and it takes much less time to complete.

We aim to offer every customer the best value deal, according to their requirements. That's why we compare on a like for like basis, to make the choice very simple and straightforward.

Why is there such a difference in prices?

Not every insurance company quotes competitively for every type of risk. Some will focus on experienced drivers with claims history while others focus on experienced drivers with a low risk vehicle and full no claims bonus. Although the insurance market is hugely competitive it makes more sense for insurers to attempt to corner a section of the market than compete with everyone on every risk.

Who are our insurer partners?

Will you be adding any more insurance partners and do you have a limit?

We understand that different insurance providers have different areas of expertise. Our aim is to ensure that our customers can get the widest and best choice of insurance, and it isn't necessary to have a huge number of insurer partners to do this. As long as our panel covers all the needs of our customers then we are providing a good service, so we would expand if and when necessary.