Tired driver campaign welcomed
Date: 08/04/2008 12:00:00
Car insurance provider Sainsbury's has welcomed a new government campaign that aims to crack down on motorists who drive when tired.
Research by the firm has highlighted that over a third of motorists get behind the wheel when feeling sleepy, while 68 per cent of drivers admitted to engaging in potentially dangerous activities in their car during any given month.
The most dangerous habit was found to be eating or drinking at the wheel, with 41 per cent of drivers having done so during July last year.
Joanne Mallon, Sainsbury's Car Insurance manager, said that the firm is "delighted" with the government campaign.
"It can be tempting for motorists on long journeys to just push on through the tiredness, but taking at least the recommended break of 15 minutes every two hours could be the difference between having an accident or arriving safely," she stated.
Sainsbury's recently discovered that many UK drivers fail to haggle when it comes to buying a new vehicle.