Hampshire drivers urged to look out for bikers
Date: 11/04/2008 12:00:00
Motorists in Hampshire are being urged to take longer to look out for motorbikes this spring.
Advertisements are set to be displayed across the county warning drivers to take extra care when looking for bikes - potentially also helping them avoid a car insurance claim.
According to the county council, while motorcycles make up just one per cent of road traffic, bikers are 45 times more likely to lose their lives on the road than car drivers.
The county council's executive member for environment Mel Kendal said: "Spring always sees more bikers out on our roads, so it's even more important for drivers to pay full attention to what they're doing and seeing."
He added that the campaign aims to increase awareness of bikers among all motorists, stating: "It takes only seconds to check properly, and it could save someone's life."
March was dubbed Bike Tyre Safety Month by TyreSafe in a bid to urge motorcyclists to look after their safety.