Gocompare.com built its name and reputation on its ground-breaking car insurance service as we were the first comparison site to focus on showing you the features of policies as well as the price.
We've kept that simple tenet at the heart of everything we do whilst continually working to improve our service and expanding it into other areas, including breakdown cover, car hire, vehicle warranties and insurance for vans, motorbikes, taxis, motorhomes and caravans.
Whether you're a young, learner or new driver, or an experienced motorist, we can help you find the right deal at the right price, and the same applies if you own a more niche vehicle such as a pick-up, classic car, a modified motor or a performance vehicle.
What's more, we aim to keep you up to speed with the latest industry developments, so if you want a telematics policy or you're keen to learn more about the MyLicence scheme, why not see what we've got to offer?
To help make your choices simple, straightforward and educated, we've introduced features such as Defaqto product ratings.
These are star-graded reviews of policies from an independent financial research company which is recognised and respected throughout the insurance world.
We're continually working to improve services across all products with the aim of making your consumer needs that little bit easier.
That could be within our quote journey, through our customer service, in our ever-expanding range of product guides, articles and videos, or by using interactive tools such as our fuel cost calculator, insurance group finder and driving licence theory test quiz.
We hope this keeps you coming back year after year, as auto-renewal of policies is one of the easiest traps to fall into with motor insurance.
"What customers need to bear in mind is that an insurer which has offered a great deal to win your business will probably want to make some money from you the following year, and then a bit more the year after that," said Gocompare.com's Matt Oliver.
Some vehicle insurers may even offer highly attractive deals for two or three years in the hope that they'll secure a customer for life by breaking the consumer's habit of shopping around.
"It's no secret that loyal customers subsidise the best deals for new customers," said Oliver.
"You can either be on the receiving end of the subsidies by switching regularly, or you can give out the subsidies by staying loyal to one insurer. It's as simple as that."
Remember that we don't charge our customers for using our service and we're unbiased - we don't accept advertising or sponsored listings.
You can also rest assured that Gocompare.com won't sell your data and won't add fees or commissions to the prices you compare.
We're the only price comparison site that has British Insurance Brokers' Association (BIBA) membership, a fact that helps us keep up with the latest in best practice, and we're authorised and regulated by the Financial Conduct Authority.