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Revealed: The top Christmas presents of 2013

03 December 2013
  • Clothing, books and smellies top the nation’s Christmas shopping list.
  • Traditional gifts beat games consoles, smart phones and tablets.

This Christmas, gift recipients are likely to be well dressed, well read and smell fragrant – as clothing, books and smellies top the Nation’s Christmas shopping list.

The survey, commissioned by price comparison website Gocompare.com, questioned over 2,000 UK adults about the gifts they intend to give this Christmas. It revealed that on average people were planning to spend a total of £367 on Christmas including presents, parties, cards, food and drink.

In addition to new clothing (50%), books (39%) and perfume or aftershave (37%), other items likely to be found under the Christmas tree this year include cash (34%), DVDs (33%), booze (30%) and CDs (26%). Surprisingly, the survey revealed that this Christmas we are more likely to receive a traditional board game or toy, or a handmade gift than an electronic device or gadget.

Rank

Top Christmas 2013 presents

%

1

Clothing

50

2

Books

39

3

Perfume or aftershave

37

4

Cash

34

5

DVDs

33

6

Alcohol

30

7

Music CDs

26

8

Jewellery

22

9

Traditional board game or toy

17

10

A handmade gift

9

11

Jigsaw puzzle

8

=12

A watch

7

=12

A doll/action figure

7

=12

iPad or other tablet computer

7

13

A games console (Xbox, PlayStation, etc.)

6

14

DIY tools or equipment

5

=15

Kindle or other e-reader

4

=15

Sports or exercise equipment

4

=15

Laptop or other computer

4

=15

Remote controlled car/plane/helicopter

4

=15

Experience day

4

=15

Bicycle

4

=15

iPhone or other smartphone

4



Commenting on the research Claire Peate, customer insight manager at Gocompare.com, said: “Our survey suggests that this year people are more likely to be exchanging traditional rather than technological gifts, with books, films and perfumes being popular choices.  Just over a third of people say they will give cash, allowing recipients to choose their own present, rather than buying them something they don’t want.”

Click on the image below to see our Christmas spending infographic:

spending-at-christmas-thumbnail

 

 

 

 

 

 

 

 

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Notes to editors:

*On 25th November 2013, Vision Critical conducted an online survey among 2,007 randomly selected British adults who are Springboard UK panellists. The margin of error-which measures sampling variability-is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and regional data to ensure samples representative of the entire adult population of United Kingdom. Discrepancies in or between totals are due to rounding.