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Revealed: The top 15 money saving tactics for 2016

05 January 2016

Vouchers, money-off apps and coupons top nation’s thrifty tips

  • 30% of Brits need to reduce their outgoings in 2016;
  • 11% of those surveyed expect to have a credit card debt for most of 2016

Money-off apps, shopping around for insurance, switching supermarkets, cutting out takeaways and coffee shop treats are just some of the ways resourceful Brits plan to save money in 2016, according to new research released today.

The survey into the nation’s top money saving tactics for 2016, commissioned by, found that just under half (48%) of Brits will use money-off coupons, vouchers and apps to avoid paying full price for a range of goods and services, while 44% will use benefits from loyalty and cashback schemes to reduce their expenditure.

Other top tactics for saving cash include setting a budget and shopping around for insurances and energy deals:


Top 15 money saving tactics for 2016



Use vouchers, coupons, money-off apps to reduce the cost of purchases



Use loyalty and cashback schemes



Set a budget and stick to it



Shop around for car insurance



Shop around for home insurance



Cut out takeaway coffee and coffee shop treats



Switch energy supplier for a cheaper tariff



Cut down on takeaways and ready meals



Reduce heating bills by turning down the thermostat



Switch to a discount supermarket



Review or cancel satellite/cable TV subscription



Cut down on the cost of holidays



Review or cancel mobile phone contract



Walk or use public transport instead of the car



Transfer all credit card debt to a 0% card


The survey also revealed that many people are struggling, with 10% of respondents admitting to being ‘seriously worried about their finances’ and 6% saying they rely on credit cards to make ends meet.  The survey also found that: 

  • 30% of Brits plan  to try and reduce their outgoings in 2016;
  • 14% of those surveyed said that they run out of money before the end of the month;
  • 11% expect to have a credit card debt for most of 2016.

Matt Sanders, money spokesperson  at commented, “Making money go further is a key theme in many of the nation’s money savings tactics – whether that’s using vouchers and coupons to get discounts and freebies or shopping around for a better deal on insurances and household utilities.  Collectively, these money saving tactics can save you hundreds of pounds in the course of the year on a range of goods and services.

“However, despite many of the people taking part in our survey saying they need to reduce their outgoings in 2016 and 11% saying they expect to carry a credit card debt throughout 2016, only 8% plan to transfer their credit card debt to a balance transfer card.

“Depending on the amount of credit card debt you hold, a balance transfer card could save you hundreds of pounds off your existing borrowing. If you transfer a balance to a card with a 0% deal then, as long as you clear the debt within the introductory period, you could effectively borrow money Interest free at 0% interest, for a limited time.

Matt Sanders continued, “A balance transfer credit card allows you to move an existing debt over to a new card that charges either a very low interest rate, or gives you 0% interest introductory period.  Currently, some cards have a 0% interest period of over three years. However, you will pay a balance transfer fee, typically between 2% and 3% of the amount transferred, in return for moving your debt.  This is calculated as a percentage of the debt you're transferring and varies from card to card.

“If you don’t pay-off the balance in full by the end of the low interest or 0% introductory period, you will be charged interest on the remainder of the balance so, it’s important to make sure you know what rate of interest is charged at the end of the offer period”. A good idea is to create a repayment plan, ensuring you pay off the balance in full before the introductory period ends. has created a guide on balance transfer cards

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Notes to editors:

*On 7 December 2015, Bilendi conducted an online survey among 2,002 randomly selected British adults who are Maximiles UK panelists.  The margin of error – which measures sampling variability – is +/-2.2%.  The results have been statistically weighted according to the most current education, age, gender and regional data to ensure samples representative of the entire adult population of the United Kingdom.  Discrepancies in or between totals are due to rounding.