Connection, connection, connection – the new homebuyer mantra

07 June 2017

The estate agents’ traditional refrain of ‘location, location, location’ still matters when it comes to choosing a new home, but homebuyers are increasingly looking for ‘connection, connection, connection’, according to new research out today.

The survey, commissioned by GoCompare Home Insurance, reveals that the most desirable properties are located in good neighbourhoods, with low crime rates, near local shops and GP or dentist surgeries.  But, the survey also found that potential home-hunters increasingly value superfast broadband, clear mobile phone signals, satellite TV and transport connections over pubs, schools and recreation facilities.

 Rank  Most desirable location/facilities  %
 1  A good area or neighbourhood  66
 2  An area with a low crime rate  59
 3  Good proximity to local shops  51
 4  Near a good GP or dentist surgery  44
 5  A good, reliable broadband connection sufficiently strong to stream TV and films  43
 6  Reliable and clear mobile phone signal  42
 7  Superfast broadband  39
 8  A land-line telephone  33
 9  Bus, tram or underground stop nearby  31
 10  Satellite TV  27

A quarter (26%) of potential home-hunters prioritised good access to recreation facilities or nature while 14% were concerned about being near a good pub and 14% near a good school. 

Commenting on the research, Ben Wilson from GoCompare Home Insurance said, “Location will always be a key factor for homebuyers.  After all, while you can improve a property – you can’t move it.  But it is too simple these days to say that it is the only consideration.  Homeowners also expect to be connected in a way that wasn’t envisaged even 10 years ago.  They will want to know about the transport infrastructure and communications as much as the schools, shops and amenities.

“The location of a property will also affect the amount you pay for home buildings and contents insurance.  A property’s postcode has a big impact on how much it costs to insure because premiums are partly based on the likelihood of you having to make a claim.  So, if you live in an area with a high rate of burglaries, then you’ll probably face higher premiums for your contents insurance.  Likewise, if you live in an area considered to be at higher risk of flooding then the cost of your buildings insurance will reflect this.”           

For details on how a property’s location may affect the cost of insuring it see GoCompare's dedicated guide page.

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Notes to editors:

*On 27 March 2017, Bilendi conducted an online survey among 2001 randomly selected British adults who are Maximiles UK panelists (1,275 were homeowners).  The margin of error-which measures sampling variability-is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and regional data to ensure samples representative of the entire adult population of United Kingdom. Discrepancies in or between totals are due to rounding