Britain's parents are stuck between a rock and a hard place, facing fines of Â£60 for taking their kids out of school during term-time or being left out of pocket by the price of family getaways during the school holidays.
Despite being threatened with a fine, research by GoCompare* has found that 46% of parents would consider taking their child out of school to enjoy a family holiday and 21% aren't bothered by getting slapped with a charge.
This isn't hard to understand when 24% of parents believe that they could make savings of between Â£251 and Â£500 by holidaying through term time - the money they save far outweighs the fine. It's a no-brainer really.
But why do these price hikes happen?
Unfortunately, it's chalked up as a simple case of supply and demand. More people want to jet off outside of term time and as hotel rooms and places on flights get booked up, providers can push their prices up. It still doesn't make it fair though.
So, if you'd rather skip the fine, like 35% of parents, and stick to taking your kids on holiday outside of term time, we have some tips to help minimise the damage to your bank balance.
Tick off the checklist below to knock pounds of your holiday bill. The Milky Bars are on you!