It's October 2013 and Gio Compario is reaching for the sky in his quest to help customers save money on insurance.
But this time it'll be 'plane' sailing for our moustachioed maestro as he reveals his latest brainwave.
Surely his blue-sky thinking will prove just the job in helping to tell everyone how they can save on car, van, motorbike and home insurance?
“We are really excited about this campaign," said Gocompare.com chief finance and marketing officer Kevin Hughes.
"Gio is very much the star of the show and he’s been given a free role to entertain viewers and really get his message across.
"It's a totally different format for us but Wynne Evans, who plays Gio, is in his element, and we’re sure viewers are going to enjoy seeing a totally different side of his character.”
For all our other TV adverts and to join in the fun, please visit our Gio Compario YouTube channel.†
The Gocompare! song is a reworking of the George M Cohan classic Over There that was recorded by Welsh opera singer Wynne Evans, who also plays Gio in our adverts.
Gio is great fun to play, he's a larger-than-life comic opera character and it is a role you can really throw yourself into
Wynne is one of the UK's leading tenors, having sung as a principal with most of the major opera houses and orchestras.
"Gio is great fun to play, he's a larger-than-life comic opera character and it is a role you can really throw yourself into," said Wynne.
"I've always enjoyed playing the comic parts as well as the more serious stuff, so I think Gio is a combination of all those great comic opera characters.
"Everyone seems to know the character now and I get so many people singing it back to me. The reaction has been amazing."