It's April 2013 and Gio Compario is persevering in his bid to leap from being a musical maestro to a marketing maestro.
Our moustachioed melody man has been hit hard by the nation's reaction to his wedge-saving warbling, but now he's bouncing back.
Unfortunately, his innovative double dog idea got... well, let's say a lukewarm reception from the staff here at Gocompare.com.
Gio's sticking with the canine theme, though, and his hard-working pooch is back in the game as the miraculous non-piano-playing dog!
“We are really excited about unveiling this new campaign," said Gocompare.com chief finance and marketing officer Kevin Hughes.
"Gio is very much the star of the show and he’s been given a free role to entertain viewers and really get his message across.
"It's a totally different format for us but Wynne Evans, who plays Gio, is in his element, and we’re sure viewers are going to enjoy seeing a totally different side of his character.”
'Saving the Nation' is the rallying cry at Gocompare.com Towers, as we reinforce our commitment to finding you the right product at the right price.
For all our other TV adverts and to join in the fun, please visit our Gio Compario YouTube channel.†
The Gocompare! song is a reworking of the George M Cohan classic Over There that was recorded by Welsh opera singer Wynne Evans, who also plays Gio in our adverts.
Gio is great fun to play, he's a larger-than-life comic opera character and it is a role you can really throw yourself into
Wynne is one of the UK's leading tenors, having sung as a principal with most of the major opera houses and orchestras.
"Gio is great fun to play, he's a larger-than-life comic opera character and it is a role you can really throw yourself into," said Wynne.
"I've always enjoyed playing the comic parts as well as the more serious stuff, so I think Gio is a combination of all those great comic opera characters.
"Everyone seems to know the character now and I get so many people singing it back to me. The reaction has been amazing."