GoCompare uses cookies. By using the website you agree with our use of cookies. Continue Find out how to manage cookies and view our policy here

About us

Hello! We're GoCompare and we're helping people get more from their money

  • All you need to know about our company, its history and why we're proud of it
  • Why our unique culture and strong values put us a cut above the rest
  • Want to work at GoCompare? We might have just the job for you...



Welcome to GoCompare

A lot can happen in 10 years, and we’re the living proof.

Over in Newport, in the heady days of 2006, six regular people with some serious smarts noticed that everyone was having a hard time finding an insurance deal.

Shoppers were bombarded with the cheapest policies, only to find the cover wasn’t right for them - it was all quite unfair.

So, struck by a vision for a better world, they decided to get working on a website to change all that.

GoCompare was launched by a team of insurance experts in November 2006 and it was the first comparison site to focus on product features rather than just listing the prices.

Of course the cost of insurance is important, but we recognise it's not the be-all and end-all.

Our aim was to help people make better-informed decisions when buying their insurance.

The plan worked. GoCompare’s customers have never been better off, better informed and more numerous, and we raised the roof with a 10th birthday knees-up  in 2016 - bottoms up!

10th birthday

Yes, we make money

Like any company, we like to pay our people and put pennies in the meter, but unlike other companies, we don’t raid your pockets to do it.

Our services are completely free to use because our money comes from our providers when we switch you to them.

Even better, it won’t affect how much you pay. You won’t find it cheaper by shopping direct - that’s a promise.

We don’t have favourites either. Our service is unbiased, our site is ad-free and we won't bombard you with pointless emails - because spam went out of fashion in the fifties.

So chill - you can make an informed decision, fast, and get on with all the fun things you’re going to do today.

We don’t work with just anyone

Our partner list is more exclusive than an A-lister’s after-show bash. If the insurer’s not on our trusted list, they’re not coming in.

We only work with insurers and financial services organisations that we can rely on and we’ve built up a network of fantastic partners.

The choices available to you are far reaching, but you’ll never find yourself on a blind date - the name of the provider is proudly stamped across every quote.

There are some providers you won’t find on comparison sites, like Direct Line or Aviva. You can only get quotes from them directly.

The Gocompare.com Group of companies

The Gocompare.com Group of companies is formed by wholly-owned subsidiaries of Gocompare.com Group plc, which at the moment include:

  • Gocompare.com Finance Limited
  • Gocompare.com Limited
  • Go Compare Limited
  • Gio Compario Limited

Investors in People gold logoWe've won awards a-plenty

In May 2008, GoCompare became the first price comparison site to be invited to join the British Insurance Brokers Association (BIBA). Gocompare.com remains the only comparison site with BIBA accreditation. Find out more about BIBA.

In 2016 GoCompare was again awarded the prestigious Investors in People (IiP) 'Gold' award. IiP is an internationally recognised and respected mark of good practice, focused on leading, managing and developing people to improve business performance. The award runs for three years and followed a reassessment after Gocompare.com's previous 'Gold' award in December 2012.

In 2015, GoCompare won the 'Combatting Fraud Broking Initiative of the Year' award at Post Magazine's Insurance Fraud Awards. This was in recognition of work with Iovation to implement a service that can identify fraud and misuse at point of quote.

Your personal data, privacy and securityInsurance Fraud Awards

We will never sell your data, ever.

We have an anti-spam policy and do not send junk email.

We take your privacy seriously and follow strict security procedures in the storage and disclosure of your information as required by law. Our privacy statement and security statement provide full details. These also form part of our terms and conditions.

Regulatory information

  • Gocompare.com Limited is a limited company registered in England and Wales, registration number 05799376, registered address Imperial House, Imperial Way, Newport, Gwent, NP10 8UH, United Kingdom. We are authorised and regulated by the Financial Conduct Authority (FCA) and our Register number is 465053. Our permitted business is advising, arranging and making arrangements with a view to transactions in general insurance. You can check this on the FCA's Register by visiting the FCA's website FCA's website or by contacting the FCA on 0845 606 1234