About Go.Compare

We’re Go.Compare, the comparison service dedicated to helping people choose better.

Updated 15 May 2023  | 5 mins read

Who are Go.Compare?

We’re the particularly picky comparison site. We help you compare the cost and features of insurance policies, financial products, energy tariffs and more.

You’ve probably seen our TV adverts. The one with the moustachioed opera singer? That’s us.

Anyway. A team of bright-eyed insurance experts launched Go.Compare back in November 2006. And we’re still proud to say we were the first comparison site to focus on displaying policy details rather than just listing prices. Even way back then we were helping you make good choices. From starting a quote to selecting your perfect policy, we’ll cheer you on every step of the way.

Our mission hasn’t changed, it’s simply grown. We only work with organisations that we can rely on, so we’ve built up a huge network of trusted partners. We're authorised and regulated by the Financial Conduct Authority. And you can compare up to 30 product features on our site (thank you Defaqto!).

Want to know the best part? It’s completely free. You won’t be charged to use our service.

What products do you compare?

Whatever you need, you’re in control. We’ll handle the fiddly comparison bit. All you have to do is weigh up your options and choose what’s right for you.

We can help you compare:

Why choose us?

As well as thousands of five-star reviews on Trustpilot[1], here are a few more reasons to compare with us:

1. We’re impartial

We don’t depend on your buying from any particular brand to make money. This lets us be choosy about who we work with, and present you with the good options. So the products you see are only from trusted partners.

2. We’re the experts of choice

Our in-house experts and trusted partners have decades of industry experience. Together we’ve built a virtual library of info for you. Our guides and product information help you make the right choice for you.

3. We’ve more to offer

Plenty of great deals – like our free £250 excess cover (Exclusions and T&Cs apply).[2] And we’re the only comparison site to be invited to join the British Insurance Brokers’ Association (BIBA). We’re members of the Insurance Fraud Bureau too.

Meet the team

Say hello to…

Our authors, experts and editors

Amy Smith

Insurance writer and editor

Amy joined the Go.Compare team of journalists in 2018. She has written about everything from home emergency cover to airport parking, and is a fountain of knowledge for all things car, home, travel and pet insurance.

Eve Powell

Personal finance and insurance writer

Skilled at making the complex easy to understand, Eve loves helping Go.Compare customers navigate through anything from home insurance to electric cars.

Kim Jones

Personal finance and insurance writer

Kim provides her writing expertise on a range of topics, from health and lifestyle to travel and personal finance. She's a master at unravelling complex insurance jargon and helping people save time and money.

Holly Thomas

Personal finance journalist

Holly is a freelance personal finance journalist and former Deputy Personal Finance Editor at The Sunday Times.

John Fitzsimons

Personal finance writer

John is a freelance personal finance journalist who has previously been editor of the B2B title Mortgage Solutions as well as the personal finance website loveMONEY.

Abbie Laughton-Coles

Personal finance and insurance editor

Abbie works tirelessly across all of Go.Compare's products, making sure that customers had the information they needed to make the right choice and save money.

Lee Griffin

Founder and president of Go.Compare

Lee was part of the team that launched Go.Compare back in 2006 and has helped take comparison websites from a novelty to the main way that people find and buy insurance. He has spent over 20 years in the insurance industry.

Matt Sanders

Money, broadband and insurance expert

Matt has ten years’ experience across banking services including credit cards, loans, mortgages and current accounts. He also works hard to make sure our customers get the right travel and life insurance for their needs.

Ryan Fulthorpe

Insurance expert

With over 10 years’ experience in the financial and insurance sector, Ryan is Go.Compare’s expert spokesperson for all things car, bike and van insurance, plus anything else to do with the world of motoring, like breakdown cover.

Ceri McMillan

Insurance expert

Ceri has been with Go.Compare for over 10 years and is our home, pet and travel insurance expert. From getting the most out of your pet insurance, to when's the best time to insure your home - Ceri's the one to ask.

Tony Evans

Insurance expert

Tony joined Go.Compare in 2016, after spending 19 years at Lloyds Banking Group before first entering the price comparison industry in 2006. He’s an experienced partnership development manager, looking after key relationships across home, car and van insurance.

Gareth Kloet

Energy expert

Gareth has been involved in utilities since 1994.He’s worked for both new businesses and established energy companies, including Atlantic, Energylinx and now Go.Compare, in his current role as our energy expert and Director of Partnerships.

Owain Harry

Group Senior Risk & Compliance Manager

Owain has worked in financial services for over 30 years. With 20 years of experience in compliance and as a member of the Institute of Risk Management (IRM), he’s our go-to expert on risk, particularly when it relates to money matters.

Jasmine Hembury

Compliance Assistant

Jasmine is an integral part of our compliance team at Go.Compare. In her role of Compliance Assistant, she helps us make sure what we're saying is accurate and easy to understand. She also checks that our content complies with industry regulations.


How to contact us

Check out our contact page to get in touch with us online.

Or our office address is 4 Callaghan Square, Cardiff, Wales, CF10 5BT.

You can also follow us on social media.

How we might contact you

You’re in charge. We’ll only contact you how you choose, which could include:

  • Email
  • Phone
  • Post

And we’ll only contact you with what you want to hear, like:

  • An email with your comparison results
  • (Optional) An email with details on how to activate your free £250 excess cover[2]
  • (Optional) Renewal date reminder emails
  • (Optional) Marketing comms, which could include money saving tips, offers and more ways to save on your bills

Regulatory information

Gocompare.com Limited is a limited company registered in England and Wales, registration number 05799376, registered address 4 Callaghan Square, Cardiff, Wales, CF10 5BT. We are authorised and regulated by the Financial Conduct Authority (FCA) and our Register number is 465053. You can check this on the FCA's Register by visiting the FCA's website or by contacting the FCA on 0845 606 1234.

Our editorial guidelines

Wanna know more about how we produce our guides and articles? Our content is regulated by the FCA (Financial Conduct Authority) – supervised by our compliance experts – and we stick to ASA (Advertising Standards Authority) standards.

Useful links

[1]63,524 of 73,926 reviews on Trustpilot as of 26 April 2023

[2]Car excess cover excludes breakdown, windscreen & glass replacement/repair – car T&Cs here.
Home excess cover excludes accidental loss or damage claims – home T&Cs here.