Cookies are small text files which are downloaded to your computer, tablet or mobile phone when you visit a website or application. The website or application may retrieve these cookies from your web browser (eg Internet Explorer, Mozilla Firefox or Google Chrome) each time you visit, so they can recognise you, remember your preferences and provide you with a more secure online experience.
Cookies generally do not hold any information to identify an individual person, but are instead used to identify a browser on an individual machine.
Cookies can be referred to as session cookies or persistent cookies, depending on how long they are used:
They can also be referred to as first party or third party cookies, depending on who sets them:
If you would like to find out more about cookies, you can visit All About Cookies†
Web beacons are a similar technology to cookies; and just like cookies, they can help to deliver an improved online experience. Essentially, they are a clear picture file that is used to keep track of a customer's navigation through a website or series or websites.
They may also be referred to as "tags", and are normally used by websites that use third-party traffic monitoring and tracking services, such as web analytics. Web beacons can be used in combination with cookies to gain an understanding of how a website's users navigate through the site.