Broadband deals

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Which broadband deal should I choose?

The best broadband deal for you depends on where you live and what’s available in your area.

You’ll also need to think about how you use the internet and what broadband speed you’ll need.

Bear in mind that it’s usually the fastest connections that are the most expensive.

93% of homes can now get superfast broadband

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According to Ofcom[†] in May 2018

Types of broadband

There are a few different options when it comes to broadband, and where you live can narrow down your options.


It’s a common choice of broadband which uses your existing telephone connection.

You only need a home phone line to get ADSL broadband and it’s widely available across the UK.

Rural homes may find it harder to come by.

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Fibre optic

Provides you with a superfast connection which could offer more stability during peak usage times.

May be the right choice if you have lots of people streaming videos or gaming in your home.

Fibre optic is available throughout the UK but some rural areas may struggle to get access.

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Unlimited broadband has no cap on the amount of data you can use.

Providers may use traffic management to prioritise usage, whereas truly unlimited broadband frees you from any traffic prioritisation.

Expect to pay more for a truly unlimited package.

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Mainly used in rural areas where no ADSL or cable is available.

You’ll need a satellite dish installed at your home.

Satellite broadband can get pretty expensive.

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Uses a mobile phone network via a data card or USB dongle.

Mobile broadband can be helpful to access internet on the go.

However, network coverage and signal strength will affect your experience.

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Uses a mixture of fibre optic cables and copper phone lines to deliver the internet to your home.

It may be tied into TV and home phone package deals which means there are fewer providers to choose from.

Should I get a broadband, phone and TV package?

It’s possible to bundle your broadband, landline and TV package together which could work out cheaper than buying them separately.

It could also make it more convenient to pay your bills rather than dealing with different providers, however it’s only useful if the package has everything you need.

How to get cheaper broadband

We know a few ways to lower those bills:

  1. Contact your provider

    Ask them whether they can give you a better deal

  2. Haggle your heart out

    Negotiating a better price never hurt anyone

  3. Don’t overpay for data

    If you’re not using your full allowance, change your plan

  4. Bundle it up

    Pay for your TV, phone and internet in one package

  5. Choose the cheapest way to pay

    Direct debit or a one-off payment could reduce your bills

  6. Shop around

    Always compare broadband prices to get a fab deal

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What's the best broadband provider

The best broadband provider for you will be the one that can give you what you need at a great price.

If you use the internet a lot, an unlimited broadband deal with a high speed might be the right choice, but it will cost more than a slower package.

Opt for a basic package if you don’t use the internet that much but be aware you may be cut off if you go over your allowance.

Can I get broadband without a landline?

Most providers will require you to have a landline to connect to the internet.

Mobile broadband can be an option, but you’ll need to make sure it has the right speed and price for you.

Check out our guide to learn more about broadband without a landline.

Be aware of the words ‘up to’ when choosing a deal – it doesn’t guarantee you the advertised speed

What are the costs of broadband?

  1. First year cost

    How much it’ll cost before any introductory deals run out

  2. Line rental

    If your broadband is connected to your home phone, you’ll need to pay this

  3. Upgrade costs

    Is it cheaper to upgrade instead of getting a new deal?

  4. Installation fees

    How much you’ll pay for engineers to come out and install your broadband

  5. Monthly bills

    How much you’ll pay on an ongoing basis

Want a superfast connection? Check out our fibre optic deals

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Frequently asked questions

  • What’s the usage limit?

    The usage limit is the cap that your provider puts on the amount of data you can receive - if you exceed this amount before the month is out, you could be charged or your internet may be cut off until the next month begins. 

    So, before you choose a package, make sure that it's going to fit in with your needs. For instance, if you're really into gaming, there's no point in getting a package with a lower usage limit.

  • What's traffic management?

    Traffic management is the system that your broadband provider uses to prioritise internet traffic.

    For instance, if you're downloading a large file this may run slowly so that services like online streaming can run at the speed they need to, without the dreaded buffering.

  • Can I boost my broadband speed?

    Yes, you can – find out how with our handy guide.

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