Black Friday is one of the biggest shopping days of the year, where retailers across industries offer huge sales on a range of products, including broadband packages!

It happens the day after Thanksgiving in America, and since 1952 has represented the unofficial start of the Christmas shopping season.


What is Cyber Monday?

Cyber Monday is the day after Thanksgiving weekend.

It’s another popular sales day that focuses more on online shopping. Broadband providers usually offer discounts on broadband deals and bundles to tie in with this digital holiday.


When are Black Friday broadband offers available?

This year, Black Friday falls on Friday 27 November and Cyber Monday on Monday 30 November.

Though these are meant to be the dedicated days for sales, they tend to last a few days before and after. This has led to the term “Cyber Week” being used to refer to the last week of November.


Which broadband providers usually offer Black Friday deals?

Many of the big household names in broadband have been known to drop their prices over Cyber Week, including:


What types of broadband deals will you see on Black Friday?

For broadband, you should expect to see reduced prices on standard and fibre packages.

You may also find deals on TV and landline packages. Rather than discounting the broadband itself, a provider might try and sweeten the deal by bundling in a cheap TV service. Consider if you actually need these extras - you should only pay for something if you’re going to use it.

Providers may also throw in exclusive free gifts and gadgets. On Black Friday these might be even more lucrative than normal. You could grab yourself a TV, free gaming console, or vouchers alongside your internet package.

Remember though, you’re signing up to a contract and you could be still paying for your broadband long after you’ve used your free gift. Weigh up if an incentive is going to be ultimately worth it.


Getting the best broadband deal this Black Friday

While the allure of Black Friday and Cyber Monday deals can tempt you, it’s important to not fall into the trap of buying something you don’t need. As with any time of the year, just because a deal is cheap, doesn’t mean it’s right for you.


Top tips to remember on Black Friday

  • What broadband speed do you actually need? Don’t purchase a discounted superfast broadband package if you know you only use your internet for occasional browsing.
  • Don’t let freebies sway your opinion. Getting a free gift card or TV is nice, but make sure the deal it comes with is right for you.
  • Check the small print. Not every provider will continue the discounted rate across the duration of the contract. The sale may only apply for the first few months.
  • You may even be able to get an even better broadband bargain outside of Cyber Week, so keep an eye out for deals throughout the year.


While Black Friday is a great opportunity to grab yourself a bargain, you should stay wary of the possible traps involved in these huge sales.