The GoCompare Insurance Awards 2021

Helping you better protect what's important by encouraging excellence in car, home, and van insurance

A word from our CEO

Welcome to the first ever GoCompare Insurance Awards.

GoCompare was launched in 2006 to help people make better-informed decisions when buying their insurance cover. Our goal was to make the industry more transparent by showing people exactly what cover they were getting for their money, and keep challenging the industry to do better.

And now, with the GoCompare Insurance Awards, we need you to help us shine a spotlight on those companies who have excelled this year.

Lee Griffin, CEO of GoCompare

Our award winners

Our awards recognise insurers that have made insurance easier, provided great products and delivered outstanding customer service during the last year. Plus an award for a provider that’s gone above and beyond.

Making Insurance Easier

The right information, a straightforward experience and an innovative approach to help customers find the right insurance for them.

Car insurance


Highly commended

Product of the Year

The epitome of 'the right product for the right price', in terms of value for money and extent of cover.

Car insurance

John Lewis

Highly commended
More than

Home insurance

LV Select

Highly commended

Best Insurance Provider for Customer Service

The insurer that’s gone the extra mile to make customers feel listened to and well looked after.

Car insurance


Highly commended
Tesco Bank

Best Overall Insurance Provider

The insurers that have provided an outstanding service, helping customers better protect what’s important.

Car insurance


Highly commended

Home insurance

Policy Expert

Highly commended

Van insurance


Highly commended

Compare a range of insurance products and see how much you could save – you might even spot one of our winners in your quotes

Introducing our judges

From insurance experts to financial journalists, our judges have been selected because of their knowledge of the insurance industry and their dedication to helping customers make better, more informed decisions.

Vicky Shaw

Personal Finance Correspondent, PA Media

Victoria has over 20 years’ experience as a journalist.

She joined PA in 2002 in its Cardiff office, before moving to London in 2006 as a general news reporter. In 2008 she became showbusiness, arts and media correspondent at PA and since 2011 has been the news agency’s personal finance correspondent.

Ian Rowlands

Vice President of Partnerships, GoCompare

Ian joined the GoCompare business in 2017. He is responsible for ensuring the breadth, development and quality of the partner product offering for customers. 

Before GoCompare, Ian spent 20 years working for some of the largest consumer facing businesses including P&G, Nestle and Apple. Having worked his entire career in commercial and partnership roles, he is passionate about raising the bar for customers and ensuring that quality and service are central to the customer offer.

Brian Brown

Consumer Finance Expert, Defaqto

Brian has over 25 years of product development experience in the UK retail financial services market.

He heads up Defaqto’s Insight Team for banking and general insurance, which focuses on helping providers and distributors with all aspects of product lifecycle management, from product concept and design through to launch and post-launch marketing support and product reviews.

Grace Gausden

Senior Reporter, This is Money

Grace has worked at This is Money at the Mail Online for over two years, currently as a senior reporter. Grace covers a number of consumer finance patches including insurance, travel, bills and millennial money.

Grace also has her own weekly column, Grace on the Case, helping solve reader problems and winning their money back. Grace has featured on the This is Money podcast a number of times as well as having appearances on radio and television.

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