LV= life insurance

If you want to provide your family and loved ones with a financial safety net when you’re no longer around, LV= may be able to help with its award-winning life insurance

Why choose LV= life insurance?

With more than one million members and customers, there are many reasons why LV= might be the right provider for your life insurance policy.

For example, in 2021 LV= was chosen by Which? as their insurance provider of the year.

And for the seventh year in a row, LV= won the Moneywise Customer Service Award for ‘Most Trusted Life Insurance Provider’ in 2019.

It’s also rated 4.7 out of five on Trustpilot from over 52,000 customer reviews and LV= life insurance has a Defaqto three-star expert rating.

LV= offers level and decreasing cover life insurance policies, plus a number of optional policy add-ons including critical illness and income protection.

To help people get the right cover, LV= has partnered with LifeSearch - rated 4.9 out of five on Trustpilot - to offer no-fee independent advice on the different life insurance products they offer.

LV= life insurance

LV= life insurance facts

Designed to help you protect the ones you love when you’re no longer around, LV= life insurance comes with the following features:

  • The option of decreasing or level cover
  • Policies that can run from between five and 50 years
  • The option to take out single life cover or joint life cover
  • A cash lump sum payout if you die within the plan term
  • Cover for terminal illness is included at no extra cost
  • The option to add critical illness cover to your policy
  • Guaranteed premiums that will stay the same throughout your policy term

What does LV= life insurance cover?

LV= life insurance provides financial protection for your loved ones if you die within the policy term.

Terminal illness cover is included in your policy at no extra cost.

The payout can help your family when you’re no longer around, by covering costs like your outstanding mortgage, debts and helping with their ongoing living expenses.

LV= won’t pay out if you intentionally take your own life within the first 12 months of your policy. And it won’t pay a terminal illness claim unless life expectancy is less than 12 months.

LV= decreasing and level term life insurance

LV= offers two types of life cover, decreasing and level term. Both will pay out if you die during the policy term, but they work in different ways and can be suitable for different needs:

LV= decreasing term life insurance

  • The amount you’re covered for reduces each year, so it can be a good option for paying off a mortgage or other loans
  • The lump sum payout decreases in line with the amount needed to clear your debt
  • Your premiums stay the same throughout the length of your plan
  • You can set the starting amount of payout your loved ones will receive
  • You choose the length of the policy, from five to 50 years
  • This type of cover is usually cheaper than level term insurance

LV= Level term life insurance

  • Both the cover amount and your premiums are fixed for the length of the term
  • You can choose the amount of payout your loved ones will receive
  • You set the length of the policy, from five to 50 years
  • It’s usually more expensive than decreasing term cover
  • You’ll know exactly how much your beneficiaries will receive if you die, but the payout amount doesn’t keep up with inflation

What’s the difference between LV= single and joint life cover?

Designed to provide a financial safety net for your family, you can either choose an individual policy or take out joint cover depending on your needs.

LV= single life cover

  • This policy covers only you and will pay out if you die during the plan’s term
  • If you’re part of a couple, you can each take out single life cover - then if one person’s plan pays out, the remaining person’s cover would continue until the end of their plan
  • This works differently to a joint plan, where the policy ends once the first person claims, meaning the second person will no longer be covered

LV= joint life cover

  • This insures two people together for the same amount of cover and length of time
  • The plan will only pay out for the first claim, after that the plan ends and cover for the surviving person stops
  • Taking out a joint policy is usually cheaper than two single life policies
  • Joint life cover can be a good option if you both need the same amount of cover for the same time - for example, if you’re paying off a joint mortgage

How can I buy LV= life insurance?

You can get your insurance quote through us and compare LV= against other insurance providers to help you find the right cover.

How do I get in touch with LV=?

To find out more about LV= life insurance and get independent advice about taking out life cover, you can call the LifeSearch customer helpline on 0800 197 2266.

Lines are open:

  • Mon – Thurs: 8am - 8pm
  • Fri: 8am - 7pm

How much does LV= life insurance cost?

This will depend on the type of life insurance you take out along with a number of other factors including:

  • Any medical conditions you have at the time you take out the policy
  • Whether you’re a smoker
  • If you choose an optional policy add-on like critical illness or income protection cover
  • Whether you take out single life cover or a joint life insurance policy

Who is LV=?

Previously known as Liverpool Victoria, LV= has been providing financial services for more than 175 years.

Set up in the 1840s, its primary purpose was to help the people of Liverpool put aside a little money each month so they could leave something behind for their families.

Today, LV= is one of the UK’s largest insurance providers. Offering a range of retirement, savings and insurance products, it’s still striving to make financial services accessible to all.


To make a claim on your life insurance policy, LV= need to be contacted directly.

The person making the claim (this could be you or your legal representative) will need to provide the policy number, name and address, and cause of death.

Claims can be made by calling: 0800 756 5869, lines are open 8.30am - 6.30pm, Monday to Friday.

Or you can email LV= at or write to:

LV= Claims Department

Emperor House

Grenadier Road

Exeter Business Park



This will depend on the LV= requirements when you’re making a claim. LV= may need to gather medical evidence or request probate to verify the claim.

When you contact LV= to make a claim, the claims team should be able to give you a realistic timeframe for when you might receive the payout.

Once LV= has all the information it needs and agrees to pay a claim, it usually takes three to five working days for the funds to clear.

Your life insurance cover will start as soon as LV= have processed your application.

Once this is done, they’ll confirm your plan has begun and set up arrangements to collect your first premium payment.

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