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Life insurance

The GoCompare People’s Choice Awards asked the UK people to provide feedback on their life insurance providers in order to recognise those companies who have helped make navigating their life insurance cover that little bit easier.

For details on how the life insurance award winners were determined, see our methodology report.

Download Methodology

Trust

These life insurance providers were those that the UK people felt gave them the utmost confidence that their insurance policies have their and their family’s protection top of mind.

Outstanding

  • HSBC Life

  • Lloyds Bank

  • Scottish Widows

Excellent

Satisfaction

These are the People’s Choice selected life insurance providers where respondents feel highly satisfied with the overall service they received.

Outstanding

  • Barclays

  • Lloyds Bank

  • Prudential

Excellent

Customer service

These are the life insurance providers that the UK people see go above and beyond with their customer service, with any questions or issues resolved quickly and effectively.

Outstanding

  • Barclays

  • Direct Line

  • Lloyds Bank

Excellent

Recommendation

Here are the most recommended life insurers as selected by the UK people. These companies are the ones people would most readily recommend to their friends and family.

Outstanding

  • Bank of Scotland

  • Barclays

  • Lloyds Bank

Excellent

Rewards

The UK people recognise the following companies that not only offered them excellent perks but also felt the rewards offered through their life insurance are truly valuable.

Outstanding

  • Bank of Scotland

  • Barclays

  • Lloyds Bank

Excellent

Renewal

The People’s Choice respondents chose the following companies as those they had the best experience with when renewing their life insurance policy. Either due to the ease and speed of the renewal process, value for money, or peace or mind.

Outstanding

  • Halifax

  • HSBC Life

  • Prudential

Excellent

Innovation

These companies are those seen as innovative and technologically advanced. They are using the latest technology available to provide outstanding service and product innovation.

Outstanding

  • Barclays

  • Churchill

  • Lloyds Bank

Excellent