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Millions fed up with being told to save energy as bills continue to rise

04 November 2013

Nearly half (47%) of bill payers are fed up with being told to save energy when their gas and electricity bills continue to rise.

New research from Gocompare.com has revealed that nearly a third (32%) of UK householders have carried out some form of energy saving measure, however nearly nine out of ten have been unable to reduce their gas and electricity bills by changing the way they use energy.

And despite changing behaviours such as boiling less water, turning their central heating down, and fitting energy saving light bulbs, only 13% said the steps they'd taken had delivered a cost saving.

  • 47% of householders are fed up with being told to save energy as bills continue to rise
  • 30% have tried boiling less water but found their bills still went up
  • 36% have turned their central heating down by one or more degrees but found their bills still went up
  • 42% have installed energy saving light bulbs but found their bills still went up
  • Just 13% have been able to reduce their bills by changing the way they use energy
  • 10% have changed the way they use energy for environmental rather than financial reasons
  • 25% expect to be cold this winter as they can't afford to heat their homes as much as they would like

A third (33%) of respondents felt that with so many household gadgets needing power or charging they were fighting a losing battle to reduce their energy consumption.

The research also found that 44% of householders expect to be wearing coats, cardigans and jumpers indoors to stay warm this winter, and 32% will have their heating on the bare minimum so that they 'won't freeze'.

However, less than a quarter (24%) have compared their energy tariff in the last year and even less, 13%, have switched to a cheaper tariff.

Jeremy Cryer, energy spokesperson at Gocompare.com, commented: "Millions of UK householders have found that despite trying some simple energy saving measures, their bills just continue to get higher. However, one way of finding out if you can save money straight away is by comparing your energy tariff and making sure you've got the best deal. Finding a better energy tariff online can take a few minutes and you could save as much as £400*.

"Despite not seeing the savings they may have hoped for consumers shouldn't give up on trying to cut down their energy use. A combination of reducing how much energy you use and switching to a better value tariff should be better for your bank balance and kinder to the environment.

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Notes to editors:

On the 18th and 19th September 2013, Vision Critical conducted an online survey among 1,784 randomly selected British adults and Springboard UK panelists who pay or contribute towards a household energy bill. The margin of error-which measures sampling variability-is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and regional data to ensure samples representative of the entire adult population of United Kingdom. Discrepancies in or between totals are due to rounding.

*Based on customers who switched energy supplier for both gas and electricity (dual fuel) using the Energylinx powered Gocompare.com platforms during the 1st April - 30th June 2013. At least 10% of people who switched energy supplier for both gas & electricity with Gocompare.com saved £404.66.