Fuel efficiency (68%) is the most important attribute drivers consider when choosing a new car, closely followed by the car’s reputation for reliability (53%) and safety (42%) according to a survey released today.
A car’s top speed and acceleration was ranked 10th with only 7% of those questioned considering it a key decision making feature.
The research, commissioned by Gocompare.com Car Insurance, questioned over 1,570 drivers about the features they considered most important when choosing a new car. The top ten new car essentials were:
Top 10 features drivers want in a new car
The car model/brand’s reputation for reliability
The car model/brand’s reputation for safety
The handling of the car
The look and design of the car
The car brand
Driver aids and gadgets (e.g. stop/start, parking sensors)
A quality interior
Connectivity (e.g. Bluetooth, USB, hands-free phone)
The top speed and acceleration
The survey also questioned drivers about essential in-car accessories. The top five essentials are ABS, electronic keys or remote central locking, a CD player, parking sensors and seat belt warning lights:
Top 15 accessories drivers consider essential in a new car
Electronic key/remote central locking
Seat belt warning light
Light and rain sensors (automatically turns on lights and windscreen wipers)
Integrated hands-free mobile phone capability
Commenting on the research, Matt Oliver, Gocompare.com’s car insurance spokesman said, “Fuel efficiency, reliability and safety appear to be the most attractive attributes to drivers when choosing a new car – scoring much more highly than dashboard gadgets and the car’s top speed.
”Increasingly car manufactures are adding new technology such as integrated hands-free mobile phones and USB port to their vehicles to keep drivers connected. However, our survey suggests that new car buyers are more interested in mainstream driving features including ABS, central locking and parking sensors – essentially things which make driving easier and safer.”
Notes to editors:
*On 15-16 June 2015, Bilendi conducted an online survey among 1,574 randomly selected British adults who are Maximiles UK panelists and are motorists. The margin of error-which measures sampling variability-is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and regional data to ensure samples representative of the entire adult population of United Kingdom. Discrepancies in or between totals are due to rounding.