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Audi, BMW and Mercedes – love the car, loathe the drivers

10 August 2015

German car manufacturers top the list of ‘most wanted’ car brands but also feature in the top 10 worst driver list

New research reveals that Audi, BMW and Mercedes top the list of car brands drivers most want to own, but drivers of these ‘must have’ cars have also  been voted the worst drivers.

Audi topped the poll of most desired car brands, with 29% of those surveyed saying they would like to own an Audi.  BMW came second in the poll with 26% of those surveyed aspiring to own a BMW, followed by Mercedes Benz which was a ‘must have’ car for a quarter of drivers.  Mitsubishi (3%), Jeep (3%) and Subaru brands came bottom of the list.   

Rank

Top 10 Car brands motorists most want to own

%

1

Audi

29

2

BMW

26

3

Mercedes Benz

25

4

Jaguar

20

5

Volkswagen

19

6

Ford

18

7

Range Rover

17

8

Porsche

12

9

Lexus

11

10

Toyota

11

The same survey of over 1,570 drivers, also asked participants which car brands they thought have the worst drivers.  Interestingly, prestige car brands BMW, Audi and Mercedes top the list of car brands considered to have the worst drivers as well as the top 10 ten motorists want to own:

Rank

Car brands considered to have the worst drivers

%

1

BMW

39

2

Mercedes

18

3

Audi

16

4

Subaru

11

5

Jeep

9

6

Range Rover

8

7

Ford

8

8

Jaguar

8

9

Volvo

7

10

Porsche

7

Commenting on the research, Matt Oliver, Gocompare.com’s car insurance spokesman said, “While Audio, BMW and Mercedes were voted the ‘must have’ cars in our survey, owners of these cars also appear to have the worst reputation for their driving.

“Hopefully, if any aspiring Audi, BMW or Mercedes owners who took part in our survey do get to own these cars, they will remember their driving etiquette and help overturn these brands’ unfortunate reputation.” 

-ends-

Notes to editors:

*On 15-16 June 2015, Bilendi conducted an online survey among 1,574 randomly selected British adults who are Maximiles UK panelists and are motorists.  The margin of error-which measures sampling variability-is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and regional data to ensure samples representative of the entire adult population of United Kingdom. Discrepancies in or between totals are due to rounding.